How Startups Can Do Better Cohort Analyses

If you’ve ever looked at analytics for software products, you’ve probably run across a graph that looks like this: Graphs like this one depict cohort analyses.1 This particular graph is from Google Analytics. Apple also has one for app analytics. So does Fabric.2 Cohort analyses can be very useful. For example, Eric Reis, in The Lean Startup, recounts how cohort analysis helped his startup realize that their efforts at improving their product weren’t working: »